A big thank you to Brian for reviewing our new t-shirt range on thewashingmachinepost.
A few extracts are below:
Source: thewashingmachinepost.net via route™ on Pinterest
“route’s clever selection of t-shirt designs were preceded by a simple website landing page displaying only the route logo. clear, simple and decidedly effective, presaging the quality of the apparel on offer.”
“three individual designs are screened onto black, charcoal, eggplant or indigo tees depending on choice, but not just your average cotton substrate. two of the route tees consist of 30% organic cotton and 70% viscose derived from bamboo. thus ’tis possible to add the colour green to those representing route clothing.”
Source: thewashingmachinepost.net via route™ on Pinterest
“these are impossibly soft to the touch externally and internally; probably something we should keep to ourselves i’d warrant. the bamboo versions are ideal as baselayers, not only for the softness of touch but a similar natural odour resistance as that of merino.”
“on the evidence of this initial offering, they’re on the right route (sorry, that was unashamedly deliberate) and it’ll be intriguing to see what else transpires as the year rolls by.”
You can read the full article at http://www.thewashingmachinepost.net/route
route clothing 
