Route founder David McNeil recently caught up with Steph Mann over at Cyclr.com to give an insight into Route & why we choose to make our products in Scotland.
[SM] As a Scottish person, I like to support things north of the border. At the Scottish Cycling Show I recently came across Route clothing. They stood out from the crowd by the sheer simplicity of their products. Everything about Route is people orientated. They are environmentally conscientious and ethical in their approach to clothing and business. They use sustainable materials, from fair trade cotton to bamboo. Based in Glasgow, they pretty much make everything they can in the UK and love all things to do with cycling culture. I caught up with David McNeil from Route for an insight into his business.
What was the starting point of Route? How did the idea evolve?
[DM] The creation of Route has definitely been an organically evolving process over the last few years. After I graduated from Art School in 2007, I started getting involved in various graphic design projects and designed t-shirts as a way of getting my work seen. At the same time I was getting into cycling because it was an inexpensive and a sustainable way of travelling in the city. These two interests merged until I was making cycling inspired t-shirts and selling them at local markets. A big lesson I took from Art School was being critically self-aware of my own work. I soon felt that in order to create really interesting and exciting products, I had to create a brand that would encompass what I was trying to achieve. Following 6 months of intense research and development, I had the vision of a brand that is committed to creating the best quality products available in the most sustainable and ethical way possible.
Read the full interview at cyclr.com